How to ruin a great design

This piece of writing Alice Rawsthorn, first explains that back in the old times, signs on streets were simple and yet still made there point on what it explained. As the passage continues, Alice then explains how the newer street signs are what she says as a “a crime against design.” Alice claims that not only are the newer designs "unsafe", but just make no sense in general. There was an example about a cyclist design that first was a simple design of an arrow and two words but put too much emphasis on the first letter which makes it distracting for people driving pass it. In a nut shell, Alice says that designers for street signs have not only gotten lazy with their designs but just didn't take them seriously enough to make new ones.